Meet the Pack: The Heart of Loyal Lab Outfitters
At Loyal Lab Outfitters, we believe that the bond between a human and their dog is one of life’s greatest honors. Our brand wasn't just born in a boardroom; it was born at home, fueled by the energy of our two Labs and a lifetime of service.
A Family Legacy of Service & Success
Founded by Sean and Dana Peterson, Loyal Lab Outfitters is the creative heartbeat of Tango 4 Echo Ventures, LLC.
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Dana brings 21 years of successful business ownership and a sharp eye for quality to the pack.
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Sean contributes 12 years of business experience alongside over 30 years of active service in the U.S. Military.
As a Veteran-owned business, we understand the true meaning of the words Brave & Loyal. We’ve dedicated our lives to service, and now we’re dedicated to providing you with high-quality apparel that reflects the same standard of excellence.
Meet Bear & Coco
Our inspiration comes from our own "pack leaders" who remind us daily why we do this:
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Bear (5 years old): Sean’s shadow and unofficial service dog. Bear has an intuitive soul, providing vital support and a grounding presence every single day. She has a signature move, dropping onto her back a few times a day to remind us that no matter how busy life gets, there is always time for a belly rub.
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Coco (9 years old): The chocolate "queen" of the house and Dana’s constant companion. Coco is a total character who loves nothing more than "borrowing" a bone from Bear and prancing around the room to make sure everyone sees her prize.
Our Mission: Unleashing Creative Energy
Loyal Lab Outfitters was created to capture the passion we have for our pets, and yours. While we have a soft spot for Labs, our mission is to provide high-quality, creative apparel for all pet lovers at a fair price. We combine our professional experience with our love for animals to ensure every piece we ship is something we’d be proud to wear while walking Bear and Coco.
Welcome to the Pack!. We’re glad you’re here.
